Goonerz wrote:About this “Fan’s money. Not fans money”.
If it was not because of the Arsenal supporters and Fans from around the world (Massive Arsenal Fanbase), then woulf Adidas be paying up £60 million a year? Or would a small poor 3rd world country like Rwanda bother pumping £30 million a year into Arsenal in return for exposure around the world?
It’s like all these Multi-million pound commercial endorsements for Arsenal are done in a vacuum where these multi billion pound corporations just wake up one day and play “spin the bottle”. Which ever club around the world the bottle point to is who gets the £60-£100 million commercial endorsement. The money might not be direct (Merchandise or tickets sale) but surely these corporations look at the marketability first (fanbase).
If it’s not because of the massive fanbase then how come the likes of Barnley, Newcastle, Blackburn, Bolton, Nuneaton etc are not the ones receiving these big multi-million pound commercial endorsements?
The power of a big fanbase (market) is why and what attracted Kroenke invest in Arsenal. You can be a very intelligent business person but you don’t makr money in a vacuum. You need a market (fans) to sell your product to.
Isn’t it?
Simple answer is No ... if Arsenal existed outside the EPL they would have a fraction of their current sponsorship ... the money comes from being part of the most successful sporting brand on the planet ... just ask any team that has dropped out of the top tier ... Arsenal's huge fan-base is just a minuscule part of the EPL's world-wide audience, and it's the entire audience that sponsors are paying for ... sure Arsenal is a bigger brand than most, but if we dropped out of the top tier that would mean feck all ... sponsors don't care who the guy watching their brand supports just as long as he sees their brand.
The bigger the club the bigger the number but it still comes from being part of the EPL ... 60,000 Arsenal fans at the Emirates every week? that's just a cost of doing business. Millions of football fan TV viewers, now you're seeing the big picture
Kroenke bought Arsenal because we represented a fantastic investment opportunity, he saw the TV money coming and got in ahead of the game, I'm sure he would have just as happily bought into any EPL side, we happened to be the best available at the time ...