I keep hearing a lot about how we lack creativity and in some ways, I agree and in others, I do not.
Rather than make it a binary argument that leads to all sorts of claims about what we need or how we're playing, i am going to keep track of it along with our ability to finish the chances we create.
Firstly how many chances are we actually creating, how does it compare to other teams and how are we converting those chances into goals (teams in bold have only played 3 games, not 4)
Current League Rank for Chances Created: 6th
Current League Rank for % Chances Converted: 19th
To get more of a picture it's also necessary to look at the quality of the chances created - which can be measured by xG (expected goals)
Current League Rank on Expected Goals : 10th
Current League Rank on Percentage of Expected Goals Scored : 20th
The 3rd area to look at is the average quality of each chance that is created...i.e. when a chance is created by a team what percentage would that chance normally be converted:
Current League Rank for Average Quality of the Chances Created : 19th
This is where the argument that we are not creative enough has some merit - on average they are low-quality chances which is why at this point we'd have expected only 4-5 goals from 59 shots.
source:https://understat.com/match/16407 - Norwich game but all other games can be navigated to from here which shows all the data for shots, goals and chance quality